what is seo

The world of digital marketing and internet depends on the word “seo” of this three word. Very big companies that sell their products and services online. They spends her lakhs of rupees only on SEO. What is this seo after all?

If you have also heard its name repeatedly or seen it written somewhere or if you are new to internet and digital marketing , then you get to hear this word again and again.

Today we are going to tell you about it in very simple words. If you read this post carefully once, then you will easily know about seo.


The full form of SEO is Search Engine Optimization . Which is directly related to the search engine. In a way, there are rules to bring your website to the top in the search engine so that traffic can increase on our website. If you follow these rules then your website shows on the first page in the search engine.

It is necessary to bring the website to the first page because most of the people like to visit the website that comes on the first page and for this we have to follow Seo.

Any company or person makes its website so that it can sell its service and product, but if only people do not visit its website, then how will they sell their products. That’s why we have to do search engine optimization to bring our website to the first page . Which increases the traffic on our website.

Due to increase in traffic on websites, our online earning increases. Also, the value of the website increases in the search engine, which increases the ranking of the website.

For example – Search engine optimization is exactly like traffic rules. Like we need a roadmap to run traffic smoothly so that people do not face any problem and they can quickly reach their target by choosing their right path.

In the same way, Seo is also a search engine traffic rules. So that when anyone searches for anything, he can get the right information quickly. For this, there is a roadmap of the search engine which is called Seo (Search Engine Optimization).

Seo and traffic rules both work for the people. So that our journey is good. Like if you search “what is seo” but the result that comes is about something else, then you will have to search again and again which means that your journey and user experience was bad.

That’s why the google search engine uses the SEO factor to increase its user experience so that it can give information fast and correctly to their users.

Every search engine has its own seo factor. In today’s time Google is the largest search engine which is the most used in the whole world. google works on about 200 seo factor.

If you want to understand Seo in one line, then you should know that Google likes the same content that users like to read. Which that content automatically goes to the first page. And if you don’t like it then slowly it goes down. This is the most important factor of google seo.

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What is search engine

First of all it is very important for you to know what is search engine. Search Engine A search engine is such an alogrithum that works to give accurate information about the information we have searched on the internet, for this it rapidly crawls, indexes and ranks the information present in its data base which is known as SNRP (Search Engine). Result Page). Seo has a big role to play in bringing any page to the top of the search result. Google, Yahoo, Bing are all search engines.

SERP – When you search in any search engine like what is Seo , the list that comes after that is called Search Engine Result page i.e. SERP.


In today’s time google search engine is most popular because if we have to search anything then we use google search engine. 70 Precent people in the world use google.

Do you know that when you search anything on google, google uses 200 factor to give you the best result, which article is according to these parameters of google, the same is shown to you on the first page of google. So that you can get the correct information.


How Search Engine Works.

Like if you search  what is seo  then the search engine already brings you the crawled and indexed ranking list in front of you. Which the bots and spiders of the search engine make their ranking list by continuously crawling and indexing for 24 hours. And as soon as you search for something, it appears on the search engine result page (SERP).

By the way, all the search engines have different techniques to work. But every search engine works in three steps.

1. Crawling
2. Indexing
3. Ranking


Now you must have understood what a search engine is and how it works. So now you will find it easier to understand search engine optimization. Because seo is directly related to the search engine.

Type of Search Engine Optimisation

1. On page Seo
2. Off page Seo

There are two important factors of search engine optimization. First of all we talk about on page Seo because it is the most important factor to increase organic traffic on the website.

To setup according to search engine optimize your website which is done on them is on page SEO says.

By doing this your organic traffic increases. Coming to your website directly by searching keywords on google is called organic traffic.

There are many factors of on page SEO, with the help of which you can optimize your website for on page, we are going to tell you some common factors.

♦website design

♦website speed

♦Website Structure

♦Website Favicon

♦Mobile-friendly Website

♦Title Tag

♦Meta Description

♦Keyword Density

♦ Image Alt Tag

♦URL Structure

♦Internal Links

♦Highlight Important Keyword

♦Use Heading Tag

♦Post-Good Length

♦ Google sitemap

♦Check Broken Links

♦SEO Friendly URL

♦Google Analytics

♦Social Media Button

♦HTML Page Size

♦Clear Page Cache

♦Website security HTTPS etc

Off Page Seo

To rank your website and post in the search engine, promoting its link on the internet is called off page SEO.

When your post is promoted and shared on the internet, it gives some signal to the search engine. Which the search engine increases the ranking of that post.

There are many ways to do Off Page SEO. With the help of which you can increase the traffic of your website by increasing the ranking of your post. We are telling you how to do something off page.

1.Social Networking Site

♦ Facebook page
 Facebook group
♦ Twitter
♦ Google plus etc

2.Social Bookmarking Site

♦ Tumblr
♦ Pinterest
♦ Diggo
♦ Digg
♦ Linkedin
♦ Reddit
♦ Stumbleupon
♦ Delicious etc

3.Guest Posting

4.Forum Posting

5.Blog Commenting

6.Blog Directory Submission

7.Search Engine Submission

8.Classifieds Submission Site

9.Video Sharing site

10.Photo Sharing site

11.Question and Answering Site

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Type of Seo Techniques

♦White hat seo
♦Black hat seo

There are also two types of Seo Techniques. Which is very important for you to understand. If you do not understand them, then instead of increasing traffic, you harm your website.

White hat SEO

When you do search engine optimization and link building in a natural way for your website, it is called white hat SEO.  India’s Best Hindi Blog and Blogger use this technique, it is very good for your website. With the increase in the value of the website, traffic also increases

Black hat seo

When the guidelines of the search engine are not followed to rank a website in google, it is called black hat SEO. Its use has a bad effect on the website.

So friends, in this post, we have told you in simple words about what is Seo and how important it is for any website and you must have found it helpful, so if you like our article, then do it on social media. But definitely share with your friends and then if you face any problem then definitely tell us in comment.


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